MLB THE SHOW 20 marketing campaign
This is the third year I've been a part of the PlayStation Creative Studio team's execution of the marketing campaign for MLB THE SHOW. This year was special because I got to direct 10 videos that starred the lovable puppet named Coach and Ramone Russell from SIE San Diego Studios. I edited two campaign videos for the game release with creative direction from the digital agency AKQA. I also gave editorial support to the social media team by editing videos for Instagram/Facebook/Twitter and creating intro sequences for their live stream broadcasts.
These are my two favorite spots I directed and edited that feature the puppet, Coach. We made these in the Summer of 2019 but when the PlayStation marketing team saw them, they loved them so much they wanted to repurpose them for the 2020 game release.
I edited these two campaign videos starring Javier Báez from the Chicago Cubs. They were used to market the release of the 2020 game.
Two more "Coach" videos that I directed. These videos were made to communicate the new game features to the hardcore fans.
Two examples of social media videos that I edited in 2020.