Live streaming shows need intro sequences too

I love the art of a great title sequence.  But I’m also grateful for Netflix’s “skip intro” feature.  A lot of title sequences are too long and generally serve a one-time purpose.  However, for shows that are streamed live on Twitch or Facebook, an intro is highly functional.  If a live stream is set to start at a specific time, a significant percentage of viewers will tune in early.  Data tells us that those viewers are more likely to stay if there’s some sort of countdown on the screen; it grabs their attention and tells them they’re in the right place.  An intro video is then used to transition from the countdown to the live stream.  This video is used to signal both the audience and on-camera talent that the live stream is beginning.  

So, why not make that intro video slick?  I collaborated with Motion Graphics Artist and Designer, James Camanyag, and Producer, Daniel Olson, on this Live Stream Intro for MLB The Show 20 featuring Javier Báez.  It was a fun challenge to make an asset that serves an unfamiliar purpose and for a platform that’s evolving fast.

Using Format